This work was created as part of a live brief with Fashion Revolution, to build their next campaign promoting sustainable fashion. I focussed my campaign around the idea of the capsule wardrobe, promoting investing in good quality, classic pieces that will last a life time, rather than buying into fast fashion trends and fads. This concept targeted customers aged 18 - 35, and the content specifically resonated with the feeling of going to get dressed, and having a wardrobe full of clothes, but nothing to wear; a feeling that many people can relate too. I created a promotional video and poster for the campaign, along with imagery to be shared on Fashion Revolutions social media feeds and website. The main message :
Buy less. Wear more.
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